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Generate QuizWhich of the following is a barrier to pro-environmental behavior change according to behavioral science?
- Clear information and feedback
- Present bias - prioritizing immediate rewards over long-term environmental benefits
- Strong social norms supporting conservation
- Convenient access to recycling facilities
Answer: Present bias - prioritizing immediate rewards over long-term environmental benefits
Behavioral economics identifies cognitive biases like present bias, status quo bias, and lack of immediate feedback as obstacles to adopting sustainable behaviors.