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Akerlof's 'Market for Lemons' specifically addresses *adverse selection*, which occurs *before* a transaction takes place. Because the seller knows the true quality of the used car (whether it's a 'peach' or a 'lemon') and the buyer does not, the buyer will only offer an average, low price. This drives sellers of high-quality cars out of the market, leaving only lemons, and potentially causing the entire market to collapse. Moral hazard occurs *after* the transaction.